A happy ending with American Express

A while back when my business revenues began a downward cycle — along with thousands of other businesses I might add — I received a letter from American Express informing me they had lowered my corporate card’s credit limit.
They lowered it all right. They lowered it substantially below the balance that was due. And while [...]

Ragan PR Daily Webinar: Do you Flip?

Following the success of Pete Codella’s 17 social media tools to help save communicators time and money Webinar in December and re-broadcast in January, Pete’s back with another Ragan PR Daily Webinar installment. This time the Webinar is focused on using the Flip video camera to quickly and easily create video for corporate communications.
Details
Hey, PR [...]

Leading through Innovation: Defining a Social Media Strategy

A presentation for the 9th Annual Utah Rural Business Conference hosted by Senator Bob Bennett and the Utah Rural Development Council.
The development of social media has helped millions of people better connect with friends and acquaintances.
Many businesses now recognize the power of such a medium in communicating with constituencies.
Join Pete Codella of Codella Marketing who [...]

Using Google services helps with search placement

Perhaps the title of this article should be:
Do you agree that using Google services helps your website’s search placement?
Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that benefits your [...]

Using social media for business marketing

A brown bag lunchtime presentation for members and friends of ChamberWest, the chamber of commerce serving West Valley City, Taylorsville and Kearns, Utah.
You’ve heard the buzz about social media.
You’re probably already on Facebook, and maybe you’re using Twitter.
But you’re still asking yourself, “How can I utilize social media tools to help my business grow?”
And that’s [...]

Forecast for jobs in public relations

The U.S. Bureau of Labor Statistics has reported that the employment of public relations practitioners is expected to grow by approximately 18 percent through the decade ranging from 2006 to 2016, faster than average for all occupations.
CareerCast.com’s 2010 Jobs Rated report ranks the practice of public relations 79th and provides this career summary:
If you’re the [...]

Convergence is the social media watchcry in 2010

Last month I blogged about some predictions for 2010. My first prediction was for convergence of social media tools and technologies.
I’m excited to read today that Seesmic has acquired Ping.fm (see the announcement on Mashable).

Although I’m a fan of TweetDeck, which competes with Seesmic as a Twitter client, if Seesmic will give me the ability [...]

Social Media Marketing: Is it hype or is it ripe?

A panel discussion for the Utah Society of Fund Raisers at the organization’s January luncheon.
Details
Date: January 27, 2010
Time: 12 to 1:30 p.m.
Place: Little America Hotel
RSVP: USFR.org
Description
I’m one of the panelists at this social media marketing themed luncheon.
Our discussion will be geared toward how nonprofit organizations can utilize social media tools to compliment communication goals and [...]

Why you should use FeedBurner’s new Socialize tool

I’m a big proponent of Google services. Any time you can give your site Google juice, it’s a good, healthy thing.
Recently FeedBurner, a Google service, announced the addition of a tool called Socialize.
FeedBurner Socialize automatically publishes your content to the social Web, in particular, Twitter.
I’m also a big proponent of efficiency and automating publishing when [...]

How to receive notifications when someone posts to your Facebook fan page

Today during my Ragan PR Daily webinar (#ragan17) the question was raised:
How can we receive an email notification when someone posts a comment on our Facebook fan page?
I thought there was a setting where you edit the fan page for notifications, but, upon further research, it appears there is not.
Despite repeated requests from within the [...]