17 social media tools to help communicators save time and money

Pete Codella joins the ranks of David Pogue and Brian Solis as he becomes the second presenter for Ragan’s PR Daily webinar series. Pogue and Solis presented the first ever PR Daily webinar in November. Codella presents for Ragan Communications on Dec. 15.

Details

Date: December 15, 2009

Time: 2 to 3:15 p.m. (Central)

Place: This is a webinar that can be accessed online from any Internet enabled location

Cost: $99 for the webinar; $120 for the webinar and a CD recording

RSVP: visit Ragan.com to register

Hashtag: #ragan17

17 social media tools to help communicators save time and money

Description

You know the story. You’re sitting in that social media seminar as the instructor hops from one incredible new media platform to another. You want to know more, but you don’t want to raise your hand and ask, “Hey, how can I use that in my job?” or maybe, “How can that help my career?”

Sound familiar? If so, this PR Daily webinar will help answer those questions—and so many more!

Pete Codella will walk you through 17 social media sites and show you the secrets for harnessing these tools. He will explain how these incredible social platforms can improve your career and simplify your life. When this webinar is over, you’ll be the one in the social media seminars with the answers.

In this webinar, you’ll learn how to:

• Monitor what’s being said on Twitter using RSS and third-party applications
• Automate Twitter status updates and the people you follow
• Manage your agency, your client or your company’s online communication and marketing
• Set-up an RSS reader to stay current on what’s being said about you, industry news and trends
• Optimize your Facebook fan page for business; 10 tools you’ve simply got to use
• Differentiate between personal, business, fan and group pages on Facebook
• Understand how your sites stack up when it comes to traffic and search engine optimization
• Generate and read a Google Analytics report
• Search blogs for comments and commentary then subscribe to the RSS for that search so you only have to do it once
• Grade your Web site and attend to actionable items to boost your traffic and sales
• Set-up a Lifestream to aggregate your content from multiple platforms to just one site
• Manage FriendFeed to aggregate content, engage online networks, join groups and search for content
• Update all your social media sites from one location

. . . and more!

Slides

I’m happy to share the PowerPoint presentation slides from the presentation (1.9mb pdf).

These slides were updated for the January 28, 2010 re-broadcast of this Ragan PR Daily webinar.