About

This site is for forward-thinking, digital public relations consulting and presenting.

Here Pete Codella, APR provides commentary on industry trends, links to resources and a speaking schedule – highlighting the various places and organizations for which his services are employed.

Codella is an Accredited Public Relations advisor, experienced, award-winning business communication professional, marketing and advertising counselor.

He has a particular affinity for the convergence of public relations and technology.

His Accreditation is through the Universal Accreditation Board sponsored in part by the Public Relations Society of America. He is a former chapter president and assembly delegate for PRSA–Las Vegas Valley Chapter. He has also served a two-year stint on the national executive committee for the PRSA Independent Practitioners Alliance.

Pete Codella is a former president of the Las Vegas chapter of the International Association of Business Communicators and in February 2008 received that organization’s highest honor, the Communicator of the Year award. The previous July he received the IABC/Las Vegas President’s Award for his exemplary volunteer contribution to the chapter.

So far he is the only person to serve as president of the Las Vegas chapters of both IABC and PRSA.

In 2009 Codella served as the program director, or chapter president, for the Social Media Club of Salt Lake City and also chaired the world’s first Social Media Club sponsored awards program, the Utah Social Media Awards.

He has senior level management experience in public relations and advertising agencies and has operated his own firm for more than seven years.

He created and taught an online course for the University of California, Irvine Extension on using social media as a public relations tool. He currently teaches Social Media for the Independent Educational Consultant for UCI. He is a former adjunct professor in UNLV’s Division of Educational Outreach for the Certificate in Public Relations Skills program.

Since the early 1990s he has been involved in the management of design, content and marketing strategies for online initiatives including Web sites, e-mails, blogs and various types of social media now associated with Web 2.0.

Codella also created NewsCactus — a hosted, social media equipped online newsroom solution that puts the power of self-publishing on the Internet directly in the hands of business communicators without relying on IT or Web design professionals. NewsCactus accomplishes results similar to corporate blogging — search engine optimization, excellent online positioning and utilization of an RSS feed to tell a story — without the need for comment moderation. NewsCactus is the market’s only $199 a month online newsroom software, delivering real value in good and bad economic times.

Pete Codella is the co-founder and co-host of the Online PR Podcast — a weekly podcast focused on the world of digital public relations, marketing and advertising with a special focus on website development and search placement.

Connect with Pete

Bebo
Del.icio.us
Digg
Dopplr
Facebook
Fast Company
Flickr
FriendFeed
Last.fm
LinkedIn
MyBlogLog
MySpace
Plaxo
Pownce
Second Life | Retep Chronisz
SlideShare
StumbleUpon
Squidoo
Technorati
Tumblr
Twitter
YouTube

Other Properties

Codella Marketing – technology based public relations and marketing firm
NewsCactus – social media equipped hosted online newsroom solution
NewsCactus Blog – about utilizing a social media friendly online newsroom
Online PR Podcast – a digital public relations and marketing podcast with a special focus on website development and search placement

Professional Affiliations

Social Media Club of Salt Lake City – Pete’s one of the founding chapter members and served in 2009 as program director (AKA president)
Public Relations Society of America – Greater Salt Lake Chapter
International Association of Online Communicators
Salt Lake Chamber of Commerce

Comment Moderation Policy

Yes, it’s true. Comments posted on PeteCodella.com are moderated.

While I certainly welcome the dialogue that comes from the blog format, it’s my obligation to ensure this site’s content remain helpful, informative and professional.

You can judge for yourself what that means in terms of a comment you’d like to submit, then I’ll judge for myself. Hopefully we’ll be in agreement.

I won’t edit comments, so it’s an all or nothing sort of deal.

Thanks for reading and participating.