Posted in Commentary on March 3, 2010
For several years I have talked about the new role of communicating with family and friends as a form of entertainment. This concept has been dubbed ‘communitainment.’
I recently heard a story on NPR about the U.S. military’s video game that simulates fighting a battle. The video game has single-handedly resulted in more military recruits than [...]
Posted in Information on February 23, 2010
I talk frequently about the importance of using social media to listen to what others say about you, about brands, products, people, services, etc.
Jeremiah Owyang has a great blog post about Companies that Measure Social Media, Influence, and Brand.
Rather than re-create it, I’m publishing this article to link you to his ongoing list of companies [...]
Posted in Events on February 17, 2010
Ragan Communications presents a conference hosted by General Motors in Detroit, May 5-7, 2010.
The conference will provide an exclusive look into how GM uses social media to revolutionize its culture, launch new products and deal with crisis communications.
As part of the conference, Pete Codella, Accredited in public relations, has been invited to present one of [...]
Posted in Commentary on February 16, 2010
I was both honored and happy to see a recent conversation on Twitter in which my name was mentioned with the likes of Seth Godin and Shel Holtz.
The question, asked by @TiffanyWI: “If you could see any SM presenter… Who would it be?”
One response, by @marthamuzychka: “@TiffanyWI Pete Codella @codella @ShelHoltz or Seth Godin.”
Of course [...]
Posted in Advice on February 9, 2010
Many people ask what the difference is between a Facebook group and fan page. To compare features and potential uses of each I recommend this article on Mashable: Facebook Pages vs Facebook Groups: What’s the Difference?
I use fan pages because it’s like a website with its own vanity URL that allows your friends to collaborate [...]
Posted in Commentary on February 5, 2010
A while back when my business revenues began a downward cycle — along with thousands of other businesses I might add — I received a letter from American Express informing me they had lowered my corporate card’s credit limit.
They lowered it all right. They lowered it substantially below the balance that was due. And while [...]
Posted in Events on February 2, 2010
Following the success of Pete Codella’s 17 social media tools to help save communicators time and money Webinar in December and re-broadcast in January, Pete’s back with another Ragan PR Daily Webinar installment. This time the Webinar is focused on using inexpensive video cameras to quickly and easily create HD video for corporate communications.
Details
Hey, PR [...]
Posted in Events on January 29, 2010
A presentation for the 9th Annual Utah Rural Business Conference hosted by Senator Bob Bennett and the Utah Rural Development Council.
The development of social media has helped millions of people better connect with friends and acquaintances.
Many businesses now recognize the power of such a medium in communicating with constituencies.
Join Pete Codella of Codella Marketing who [...]
Posted in Advice on January 14, 2010
Perhaps the title of this article should be:
Do you agree that using Google services helps your website’s search placement?
Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that benefits your [...]
Posted in Events on January 13, 2010
A brown bag lunchtime presentation for members and friends of ChamberWest, the chamber of commerce serving West Valley City, Taylorsville and Kearns, Utah.
You’ve heard the buzz about social media.
You’re probably already on Facebook, and maybe you’re using Twitter.
But you’re still asking yourself, “How can I utilize social media tools to help my business grow?”
And that’s [...]
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