An April Fools joke
Posted in Commentary on April 1, 2010
Here’s what happens when someone at the office decides to play an April Fools joke.
Why I recommend The New Rules of Marketing & PR
Posted in Advice on April 1, 2010
Last year I created a course for University of California, Irvine Extension: Using Social Media as a Tool for Public Relations. As I developed the course, I launched a book expedition to see if I could find one public relations and social media book that most effectively encapsulated my philosophy for using new technology to [...]
Use KnowEm to claim your brand on the Web
Posted in Advice on March 27, 2010
I’m all about streamlining the work you do in social media. So when I’m introduced to tools that help you be more efficient, I’m happy to share them with blog readers. Yesterday I attended PodCampSLC, a great annual event in Salt Lake City where podcasters gather to share tips and best practices. You can check [...]
Why communicators should purchase a .tv domain and what they should do with it
Posted in Advice on March 25, 2010
Attention public relations, marketing and corporate communication professionals: Did you know you can now register a .tv domain name for about $40 a year? Think of what you could do using video to tell your story: Give your CEO a more human voice Profile team members Educate about your products and/or services Sponsor events or [...]
Who wants Google broadband in your city?
Posted in Information on March 22, 2010
Raise your hand if you’d like an Internet connection that’s 100 times faster than yours today. Google is looking for a community of 50,000 to 500,000 to install its ultra-high speed broadband fiber optic network. It says it’ll offer the service at a competitive price and it’s asking for communities and residents to answer its [...]
Learn about PR 2.0 and University of California, Irvine Extension online courses
Posted in Events on March 15, 2010
A free, open to the public webinar by Pete Codella for the University of California, Irvine Extension. For all types of students — former, current or prospective. Public Relations 2.0 Information Session Date: March 18, 2010 Time: 12:30 to 1:30 p.m. (Mountain time) Place: online webinar RSVP: on UCI’s website Description Interested in starting or [...]
The Age of Communitainment
Posted in Commentary on March 3, 2010
For several years I have talked about the new role of communicating with family and friends as a form of entertainment. This concept has been dubbed ‘communitainment.’ I recently heard a story on NPR about the U.S. military’s video game that simulates fighting a battle. The video game has single-handedly resulted in more military recruits [...]
Companies that measure online presence
Posted in Information on February 23, 2010
I talk frequently about the importance of using social media to listen to what others say about you, about brands, products, people, services, etc. Jeremiah Owyang has a great blog post about Companies that Measure Social Media, Influence, and Brand. Rather than re-create it, I’m publishing this article to link you to his ongoing list [...]
Who would you like to hear speak about social media?
Posted in Commentary on February 16, 2010
I was both honored and happy to see a recent conversation on Twitter in which my name was mentioned with the likes of Seth Godin and Shel Holtz. The question, asked by @TiffanyWI: “If you could see any SM presenter… Who would it be?” One response, by @marthamuzychka: “@TiffanyWI Pete Codella @codella @ShelHoltz or Seth [...]
Creating a Facebook fan page for business
Posted in Advice on February 9, 2010
Many people ask what the difference is between a Facebook group and fan page. To compare features and potential uses of each I recommend this article on Mashable: Facebook Pages vs Facebook Groups: What’s the Difference? I use fan pages because it’s like a website with its own vanity URL that allows your friends to [...]
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