Benefits of using LinkedIn

As I was preparing for my seminar, How to use social media to promote your business, I realized I haven’t given the professional social networking tool, LinkedIn, much credit on my blog.

There are obvious benefits to me for using LinkedIn:

  • It’s like an online resume; it lists former and current work experience
  • It keeps me connected to friends and associates in a more professional manner than does Facebook
  • It helps support my search engine marketing strategy — be in as many places as you can
  • It allows me to take polls of other users and glean information for use in research projects
  • And finally, it’s a pretty good business development tool, where you can be introduced to others through friends in your own network

This article on the American Small Business online magazine has some good explanations for why and how to use LinkedIn.

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  1. [...] unknown wrote an interesting post today onBenefits of using LinkedInHere’s a quick excerptPete Codella, APR is a business communication consultant. He operates Codella Marketing and travels to present public relations, social media and marketing communication workshops and keynote addresses. A new technology aficionado, … [...]


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