Advertising
Facebook metrics
Yesterday in my social media presentation for IABC Utah we discussed the pros and cons of marketing to Facebook users.
Today I found this resource: Techno//Marketer
Matt Dickman, vice president, digital marketing at Fleishman-Hillard in Cleveland, Ohio, has created a marketer’s guide to understanding the population of Facebook and posted it on her personal blog, Techno//Marketer. The [...]
Connecting online advertisers with bloggers
I was recently introduced to a social media company with a novel mission: to create a network where companies and organizations desiring an online social media presence can offer paid opportunities to bloggers.
The company is called SocialSpark.
We’re familiar with the display ad and pay-per-click online advertising model. SocialSpark uses a model where companies offer money [...]
Pete Codella, APR is a business communication consultant.
