Posted in Advice on April 22, 2010
Do you own a retail establishment or sell products to customers? Have you heard about Foursquare? Foursquare is a cool social media tool that allows users to check-in at places they frequent and compete with other community members for badges and points. It’s a virtual game based on real world places people frequent. There are [...]
Posted in Advice on April 1, 2010
Last year I created a course for University of California, Irvine Extension: Using Social Media as a Tool for Public Relations. As I developed the course, I launched a book expedition to see if I could find one public relations and social media book that most effectively encapsulated my philosophy for using new technology to [...]
Posted in Advice on March 27, 2010
I’m all about streamlining the work you do in social media. So when I’m introduced to tools that help you be more efficient, I’m happy to share them with blog readers. Yesterday I attended PodCampSLC, a great annual event in Salt Lake City where podcasters gather to share tips and best practices. You can check [...]
Posted in Advice on March 25, 2010
Attention public relations, marketing and corporate communication professionals: Did you know you can now register a .tv domain name for about $40 a year? Think of what you could do using video to tell your story: Give your CEO a more human voice Profile team members Educate about your products and/or services Sponsor events or [...]
Posted in Advice on February 9, 2010
Many people ask what the difference is between a Facebook group and fan page. To compare features and potential uses of each I recommend this article on Mashable: Facebook Pages vs Facebook Groups: What’s the Difference? I use fan pages because it’s like a website with its own vanity URL that allows your friends to [...]
Posted in Advice on January 14, 2010
Perhaps the title of this article should be: Do you agree that using Google services helps your website’s search placement? Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that [...]
Posted in Advice on October 13, 2009
I have a client with a financial services Web site that helps people track and control their spending and plan for the future. They have asked me to provide some recommendations for turning their password protected site into a full-fledged online community, something similar to Facebook. As I considered the opportunity to provide this feedback, [...]
Posted in Advice on July 28, 2009
Cision recently published a white paper on Web 3.0 in which it reports: Establishing a strong, authentic presence of your own on social media sites, blogs, micro-blogging services and traditional web sites will make it easy for the media to get to know you and make that critical initial decision to engage. This is a [...]
Posted in Advice, Information on July 14, 2009
Many of this blog’s readers may be familiar with the rivalry between MySpace and Facebook. You may or may not know that MySpace has historically led in U.S. site visitors and page views. But there’s an upset in the works. In May Facebook exceeded MySpace’s numbers for unique visitor count. Last month Facebook reached 77 [...]
Posted in Advice on July 1, 2009
If you follow me on social networks, you’ve most likely seen the YouTube video I posted last week. It’s a fun social media song and music video I put together with the help of some talented friends. The project is the result of an idea I received after presenting at the Social Media for Communicators [...]
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