Advice
Public relations professionals versus legal professionals
I have a client, a start-up company, who seems much more enamored with legal counsel than public relations counsel.
I’ve experienced this type of opposition before — I’ve worked for Merrill Lynch in New York City, and have been a public relations counselor to Sprint Wireless in Las Vegas (just a couple examples that come to [...]
AttentionMeter provides unique Web site measurement tool
If you’ve got a product or corporate Web site and want to know how it stacks up against a competitor, you should visit AttentionMeter.
The site uses data from Alexa, Compete and Technorati to compare statistics for unique visitors, site rank, site visits, average stay and pages per visit.
It’s a very handy tool if you need to [...]
Setting a benchmark
Any public relations practitioner worth his or her salt knows the importance of setting a benchmark at the outset of a communications campaign.
The benchmark is where you are now, then your objectives and goals set the course for where you want to be.
There’s no way to set a benchmark without doing some amount of research.
A [...]
Have you heard of HARO?
All you public relations practitioners out there…
If you have stories to pitch,
If you represent clients that want to be included in the media (any kind of media),
If you want to stay up on your game and participate in the discussion…
I highly recommend a service by Peter Shankman called Help A Reporter Out (HARO).
The premise of [...]
Know how to use Facebook to promote a brand or event
There’s a good article on Marketing VOX today about differentiators between the Facebook Group and Fan pages.
The pages can serve as a social networking page for companies, which fits-in with the Web 2.0 strategy I share in social media presentations: that a company’s Web site cannot be its only online presence.
A good strategy starts with [...]
Pete Codella, APR is a business communication consultant.
