Posted in Advice on February 9, 2010
Many people ask what the difference is between a Facebook group and fan page. To compare features and potential uses of each I recommend this article on Mashable: Facebook Pages vs Facebook Groups: What’s the Difference?
I use fan pages because it’s like a website with its own vanity URL that allows your friends to collaborate [...]
Posted in Advice on January 14, 2010
Perhaps the title of this article should be:
Do you agree that using Google services helps your website’s search placement?
Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that benefits your [...]
Posted in Advice on October 13, 2009
I have a client with a financial services Web site that helps people track and control their spending and plan for the future.
They have asked me to provide some recommendations for turning their password protected site into a full-fledged online community, something similar to Facebook.
As I considered the opportunity to provide this feedback, I decided [...]
Posted in Advice on July 28, 2009
Cision recently published a white paper on Web 3.0 in which it reports:
Establishing a strong, authentic presence of your own on social media sites, blogs, micro-blogging services and traditional web sites will make it easy for the media to get to know you and make that critical initial decision to engage.
This is a philosophy I [...]
Posted in Advice, Information on July 14, 2009
Many of this blog’s readers may be familiar with the rivalry between MySpace and Facebook.
You may or may not know that MySpace has historically led in U.S. site visitors and page views.
But there’s an upset in the works.
In May Facebook exceeded MySpace’s numbers for unique visitor count. Last month Facebook reached 77 million unique visitors [...]
Posted in Advice on July 1, 2009
If you follow me on social networks, you’ve most likely seen the YouTube video I posted last week. It’s a fun social media song and music video I put together with the help of some talented friends.
The project is the result of an idea I received after presenting at the Social Media for Communicators conference [...]
Posted in Advice, Commentary on June 22, 2009
Perhaps you’re popular enough that people want to be you.
On Twitter, there’s only one level of security. Everyone knows your username because it’s in your URL. All they have to do is guess your account password and they can suddenly begin tweeting as if they are you.
This happened to the LDS Church News last week. [...]
Posted in Advice on May 12, 2009
I’ve been asked several times lately for examples of a good corporate social media engagement policies.
Rather than link to specific examples, I’m going to provide some guidelines for what I think a good policy should include and invite those who read my blog to contribute to the discussion.
I’m sure my readers will help identify anything [...]
Posted in Advice on April 28, 2009
I’m a follower of Jeremiah Owyang from Forrester. He provides some excellent thought leadership in the area of social media communication, which I like to call digital communication.
Forrester has completed a report focused on the social media experience. Owyang’s blog post on The Future of the Social Web: In Five Eras lays out the state [...]
Posted in Advice on April 24, 2009
Yesterday I attended a seminar by the local PRSA and IABC chapters (I’m a member of both). Although the programming was about surviving in these difficult times, nearly all of the discussion focused on using social media to communicate.
It surprised me to hear so many questions about social media’s validity as a public relations tool. [...]
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