Case Studies
How to use Twitter to attract key constituencies
Some may struggle accepting the business development application claimed by many Twitter users.
Jim Connolly is someone I ‘follow’ on Twitter, or as he says, we’re ‘Twitter associates.’
His post last week about using Twitter to build your business network is excellent.
If you’re interested in Twitter best practices, I recommend you visit: How I attracted 8,000 Twitter [...]
A key audience for PR: employees
When preparing strategic plans for clients, we always include the media and employees in the mix of key audiences.
Why?
From a public relations perspective, these are two must-haves. Of course the media will be key if securing articles in the media is one of the campaign goals. And for any company, employees, of necessity, are a [...]
Good PR provides consumer experiences
I’d like to give kudos to the public relations brains behind Jif peanut butter’s most creative sandwich contest. What a great way to involve consumers in your brand.
Each year for the past six years Jif has sponsored the Jif Most Creative Peanut Butter Sandwich Contest. The grand prize is a $25,000 scholarship fund with four [...]
Blogging for a community and promoting a product
Dell provides a perfect example of a corporate blog launched to not only promote a product, but serve as the voice of a community.
DigitalNomads.com focuses on life outside of the traditional office. It’s for business executives who travel and professional bloggers.
I find myself in this category as much of my time is spent in various [...]
Exxon punked by social media microblogger
In case you haven’t heard, ExxonMobil has become the latest company to have its brand hijacked by an overzealous blogger.
Someone named Janet began blogging on Twitter claiming to represent Exxon. She said the company was getting out of the gas station business and made various off-color remarks about the Valdez oil spill incident.
A description of [...]
Pete Codella, APR is a business communication consultant.
