Information
Making the case for use of social media by business
An article today on Marketing VOX does a great job of underlining the importance of companies engaging constituencies through social media.
The story, titled Consumers Pursue Personal Interaction with Brands Online, explains that according to the word of mouth marketing research study, 62% of consumers say direct and personal communication with a company’s online brand representative [...]
Benefits of using LinkedIn
As I was preparing for my seminar, How to use social media to promote your business, I realized I haven’t given the professional social networking tool, LinkedIn, much credit on my blog.
There are obvious benefits to me for using LinkedIn:
It’s like an online resume; it lists former and current work experience
It keeps me connected to [...]
Getting things done with David Allen
Have you heard of David Allen, one of the leading thought leaders on personal productivity?
He was featured recently in a Costco publication and I really liked what he had to say.
Check out his website here, or his RSS feed here.
An introduction to Twitter
This week the Wall Street Journal published a good basic overview of Twitter.
The service is called microblogging because it’s like blogging, but it’s based on the mobile platform of text messaging, or SMS. It’s a microblog because it’s limited to 140 characters.
If you’re new to Twitter, or you’ve got a client or someone else asking [...]
Stand out from others with an online resume
I was recently introduced to VisualCV.com. The service allows you to create an online resume that includes all sorts of multimedia.
It’s not intended just for job searching, but also for representing yourself professionally and building your business.
Using a service like VisualCV helps raise your profile. It’s part of a strategic Web presence where you maintain [...]
Pete Codella, APR is a business communication consultant.
