Measurement
Essential social media monitoring tools
Social media is here to stay. People are talking about products, brands and experiences.
All corporate communicators should be monitoring the social media space by now.
If you’re not, and you need a good starting point, check out this article that lists 8 essential free social media monitoring tools.
Information harvesting using filtrbox
In my social media presentations I recommend people at least monitor what is being said about them, their company, people, products and services, through Google Alerts.
Google Alerts is a free service that emails you when it finds information online that corresponds to your search terms.
I recently learned about a new tool called filtrbox that does [...]
Grade your Twitter site using Twitter Grader
I discovered a cool tool to measure the power of a Twitter site. It’s appropriately called TwitterGrader.
It provides a percentile score (based on 100) based on the following factors:
Number of Twitter followers
Power of this network of followers
Pace of your updates
Completeness of your profile
And a few other undisclosed factors
If you’re curious to see how you measure [...]
Pete Codella, APR is a business communication consultant.
