Consulting

Codella Marketing’s Pete Codella, APR excels where the practice of public relations and technology meet.

Codella has 15 years consulting experience and expertise with a strong focus on business communication strategy. Clients benefit from technological know-how — from a consultant who talks the talk and walks the walk — with strategies to integrate traditional online and social media.

The latest technology based communication tools are part of Codella’s arsenal, including blogs, podcasts, video blogs, social networking sites, and RSS, both for internal and external audiences.

Codella provides the tools and training necessary to navigate in a constantly changing technology driven environment.

Consulting on any business communication topic is available. Some of Codella’s most popular themes include:

• Communication audit
• Issues management
• Online advertising
• Social media tools and techniques
• Strategic communication planning
• Traditional and new communication tools and techniques
• Website development and search placement

Consulting Feedback

“I recently met with Pete looking for practical ways to use social media for our corporate and B2B objectives. After taking time to understand our business and goals, he offered a clear list of relevant, actionable recommendations on how to get started right away using social media to meet our objectives. I left our meeting armed with several valuable tools and the knowledge to use them effectively. Pete has the ability to draw back the veil of mystery and complexity that surrounds social media to reveal a clear, strategic path forward.”
— Valerie Christensen, Business Marketing Specialist, Access Development

“Pete is the social media oracle for the Salt Lake market. He understands that there is no “one-size-fits-all” social media tool for meeting your communication strategies. He can guide you through what tools work best for specific scenarios. If your company is looking for expert advice on social media, I would highly recommend hiring Pete as a consultant.”
— Marcus Perry, Communications Specialist, SelectHealth

“I first met Pete when we were both executive committee members of the PRSA Independent Practitioner’s Alliance. He was great to work with and came up with a very creative solution that helped IPA develop a new website and blog, which boosted the section’s membership and profile. Since then I’ve contracted with Pete to provide his NewsCactus online newsroom service and social media expertise for two of my clients. He may dispute the tile but he is a top notch social media guru and incredibly easy to work with. I highly recommend Pete to anyone who needs an online newsroom or a social media strategist for your team.”
— Jon Pushkin, Owner, Pushkin Public Relations

“I consider Codella Marketing a leader in the industry of social media. Pete Codella, founder of Codella Marketing, recreated my business media footprint from local recognition into an international success. What he has created was beyond what I had understood as business marketing. Pete explained from the start the principles of how Codella Marketing will accomplish marketing through the use of social media. He exposes your businesses through the Internet in order to reach more potential clients than ever before possible by creating a connection between you and the client. Under traditional means of marketing you may not have this opportunity to create an ongoing relationship with your customers.

“Since all of this may be new to you, Codella Marketing carefully guides you through the appropriate Internets sites that address your business target audience. They help set-up all the accounts and registration to deliver you your own personal marketing platform. Furthermore, they also educate you on how to use these tools efficiently so you can orchestrate information between all these Internet networks. Finally, Codella Marketing customer service is outstanding, they want you to succeed and they make every effort to have your business grow.

“There is no question that my business is a success because of Codella Marketing. I own a wonderful company and we create an amazing product, but what good is it to have a great product if no one knows about it? Codella Marketing literally shows the world your full potential in whatever you do.”
— Garry Cohn, Designer, Owner of Garry Cohn Interior Design

“Codella Marketing is highly recommended for those who are planning to get involved in the world of social media, for those who took the first steps without a well defined plan, and for those who need assistance in “fine-tuning” their current strategy. Not only does Pete have in-depth knowledge about the effective use of social media as a marketing tool, he can also translate the concepts into terms that everyone can understand.”
— Brenda Hughes, Senior Economic Development Officer, Business Development Division, City of Las Vegas

“Pete is amazing! I have learned so much surrounding social media and the future of this communication arena. Pete is creative and up-to-date as this new industry begins to blossom. Pete takes time to explain and shows his patience while still getting things done. I highly recommend his talent to help market your products and yourself on and through the Internet.”
— Peter Jeppson, Co-Founder, Time & Money, LLC