Archive for June, 2008
Understanding email spam laws
If you’re involved in marketing, you are hopefully very much aware of the CAN-SPAM law.
ExactTarget has released a helpful whitepaper (pdf) to familiarize marketers with updated clauses to the CAN-SPAM Act, which go into effect July 7, 2008. It includes best practices and pitfalls to avoid to ensure compliance with the law.
The CAN-SPAM Act applies [...]
Codella sworn in as president of IABC/Las Vegas
Title: Codella sworn in as president of IABC/Las Vegas
Location: Maggiano’s at Fashion Show Mall, Las Vegas
Description: Pete Codella, APR will become the first person to be president of the Las Vegas chapters of the Public Relations Society of America (he served in that capacity in 2005) and the International Association of Business Communicators.
Start Time: 11:30
Date: [...]
Connecting online advertisers with bloggers
I was recently introduced to a social media company with a novel mission: to create a network where companies and organizations desiring an online social media presence can offer paid opportunities to bloggers.
The company is called SocialSpark.
We’re familiar with the display ad and pay-per-click online advertising model. SocialSpark uses a model where companies offer money [...]
Online ad spending
I read an interesting article from MarketingVOX today about the incredible potential in online ad revenue that targets consumers based on behavior.
The report noted that this past year’s spend on behavioral targeting was $775 million and that by 2012 it will increase to $4.4 billion.
And guess what’s driving the increase? Online video.
I find that trend [...]
Five critical decisions
I recently read an article in the BYU Marriott School of Management Alumni Magazine titled 5 Critical Decisions. Its author is Gary Crittenden, current CFO of Citigroup. I was impressed with his forthrightness and how uncomplicated his advice was. So much so, that I decided to blog about it.
The five decisions he highlights are:
Education
Marriage
Risk
Exercise
Obedience
His comments [...]
Pete Codella, APR is a business communication consultant.
