Archive for July, 2008
How agencies justify giving away creative as part of a prospect pitch
I’ve been involved in a number of RFPs (requests for proposal) and pitches in my professional career. Each time there’s a discussion about whether or not the investment in time and out-of-pocket expenses justifies the potential outcome—landing a new account.
There’s some good discussion about the agency pitch conundrum on The Firm Voice, a publication of [...]
Last.fm offers best online music experience
Perhaps you’ll question why I’m blogging about listening to music through the Internet on my public relations and social media blog.
The reason is: I listen to music while I work. It makes for a more enjoyable workday.
I have a subscription to Sirius and have listened to Sirius online at work for a couple years now. [...]
Video killed the radio star
Most likely, we all know the song, Video Killed the Radio Star, by the British group Buggles, released back in 1979. We also know that the advent of MTV and music videos didn’t really kill radio. It supplemented it. Just look at the innovations in radio and satellite radio since then.
Also, consider the dot-com bubble [...]
Blogging in America
I recently ran across some interesting statistics from BIGresearch with demographics information for our country’s bloggers.
The average age of a U.S. blogger is 37.6, which is 7.2 years younger than the average age of a U.S. citizen. Bloggers report $1k less in annual revenue than America’s average citizen. But they’re younger, so that’s to be [...]
New search named Cuil
Imitation is the highest form of flattery and Google is, once again, being flattered.
Some ex-Googlers, as well as a former IBM employee, have launched a new search engine called Cuil (pronounced ‘cool’).
It’s a clever search name, since it comes from the Gaelic word for ‘knowledge.’
The new search tool supposedly understands the context of a site’s [...]
Pete Codella, APR is a business communication consultant.
