Posted in Commentary on July 31, 2008
I’ve been involved in a number of RFPs (requests for proposal) and pitches in my professional career. Each time there’s a discussion about whether or not the investment in time and out-of-pocket expenses justifies the potential outcome—landing a new account. There’s some good discussion about the agency pitch conundrum on The Firm Voice, a publication [...]
Posted in Information on July 31, 2008
Perhaps you’ll question why I’m blogging about listening to music through the Internet on my public relations and social media blog. The reason is: I listen to music while I work. It makes for a more enjoyable workday. I have a subscription to Sirius and have listened to Sirius online at work for a couple [...]
Posted in Commentary on July 30, 2008
Most likely, we all know the song, Video Killed the Radio Star, by the British group Buggles, released back in 1979. We also know that the advent of MTV and music videos didn’t really kill radio. It supplemented it. Just look at the innovations in radio and satellite radio since then. Also, consider the dot-com [...]
Posted in Information on July 29, 2008
I recently ran across some interesting statistics from BIGresearch with demographics information for our country’s bloggers. The average age of a U.S. blogger is 37.6, which is 7.2 years younger than the average age of a U.S. citizen. Bloggers report $1k less in annual revenue than America’s average citizen. But they’re younger, so that’s to [...]
Posted in Commentary on July 28, 2008
Imitation is the highest form of flattery and Google is, once again, being flattered. Some ex-Googlers, as well as a former IBM employee, have launched a new search engine called Cuil (pronounced ‘cool’). It’s a clever search name, since it comes from the Gaelic word for ‘knowledge.’ The new search tool supposedly understands the context [...]
Posted in Information on July 24, 2008
If you understand how Google works, you’re better able to utilize it to your advantage. For this post, let’s discuss the benefits of securing top Google search placement. As I’ve said before, your organization’s home page is really Google search, not your main website. People begin their search for company names or products in Google, [...]
Posted in Commentary on July 23, 2008
Has anyone else noticed the media infatuation with Sen. Barack Obama? Today the media pundits are aflutter over the McCain campaign’s Web video showing undying support for Obama by ‘journalists.’ The comments I’ve heard do bring up an interesting point: what ever happened to subjective journalism? It has been replaced by advocacy journalism. Did the [...]
Posted in Commentary on July 22, 2008
At a Las Vegas social media conference in March of this year, one of the presenters’ entire workshop was based on how teenagers and 20-somethings use social media. His title pretty much says it all: Ten public relations lessons a teenager could—but never would—teach you about social media. It was an interesting premise because for [...]
Posted in Commentary on July 18, 2008
I’ve heard and read a lot lately about helping clients identify the ‘pain’ and then offering solutions, or pain killers, if you will. The idea is that businesses have needs. Some of those needs invariably aren’t being filled. As a public relations practitioner, I could ask, “If you got a feature article in , what [...]
Posted in Commentary on July 17, 2008
Traditionally companies relied on the media to tell their story to the public. True, that’s a simplified explanation, but basically the flow of communication went something like this: Company — Media — Consumer Today, the communication model is more like: Company — Media — Consumer — Blogs — Social Networks Communicating effectively is more complicated [...]
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