Posted in Information on July 17, 2008
For some of us, we couldn’t wait for summer so we could get out of school and not have to worry about grades. Even though it’s summer, I’ve recently been introduced to a very cool SEO tool for websites. It grades your site and even compares it with any competitor’s sites you identify. If you’re [...]
Posted in Advice on July 17, 2008
When you’re writing for the Web, think and write as if you were searching for the information. You want to include the keywords that apply to your product or service. This includes your headline, headings, sub-headings, key points and the body of your information. You should also link for search. I like to put it [...]
Posted in Information on July 16, 2008
Many have asked what the APR after my name means. Most people think it stands for annual percentage rate, until they see it after my name and think to themselves, “It doesn’t make sense that APR after someone’s name would mean annual percentage rate.” Well, it doesn’t. APR means Accredited in Public Relations. In my [...]
Posted in Commentary on July 15, 2008
With faster connection speeds and more and more devices that connect people to the Internet, video is the Web’s new golden child. From computers to mobile phones and television to video game consoles, users can pick their poison when it comes to getting online. And more often than not, people are viewing video while they’re [...]
Posted in Information on July 15, 2008
According to a report from Arketi Group, they turn equally to industry sources and news releases (90%). They also get in touch with their public relations friends (89%). More than half of the journalists report using blogs and RSS feeds when looking for story ideas (54% and 51%, respectively). The newswires are also a frequently [...]
Posted in Commentary on July 11, 2008
I’ve blogged before about how Google has come to replace corporate websites, at least for first time visitors who are searching for companies, products, people or services. In fact, I believe a Google search is a good measure of your reputation on the Internet. We’ve all most likely heard the example of the disgruntled blogger [...]
Posted in Commentary on July 9, 2008
Yesterday Nielsen reported figures comparing American’s use of television, computer and cell/mobile phone screens. Nielsen says it’s the first report that includes statistics for the ‘three screens.’ Apparently we Americans just can’t get enough of the small screen. Nielsen reports the average American continues to watch more TV — 127 hours and 15 minutes a [...]
Posted in Commentary on July 9, 2008
The Council of Public Relations Firms publishes The Firm Voice — trends, insights and analysis for PR firms. I recently read an article by one of its member services coordinators. She looks like she’s pretty fresh out of college (that’s meant as a compliment) and in touch with what it means to be a digital [...]
Posted in Information on July 2, 2008
I read a very interesting article by social media guru, Jeremiah Owyang. His premise is intriguing: Who do you think has more information about Generation Y, the U.S. government or Facebook? If you consider that these 20-somethings most likely joined Facebook in its infancy while they were in college, and that they have basically lived [...]
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