Archive for August, 2008
Presentation for BYU Management Society - Las Vegas Chapter
Title: What is social media and why should I care?
Date: September 30, 2008
Time: 8:30 to 9:30 a.m.
Place: Corporate Center at Rainbow and I-95
500 Corporate Center - 3rd Floor Conference Room
500 No. Rainbow Blvd., Las Vegas, NV 89107
Description: a presentation sponsored by the Las Vegas BYU Management Society and hosted by Mark Cordner & Associates
Sacrifice control for visibility
One of the most common reasons I hear from corporate communicators for not participating in social media is the loss of control. This is an especially scary proposition for legal counselors.
To this concern I say: sacrifice control for visibility.
The Internet has grown into an excellent two-way communication vehicle. A company in control of its message [...]
Blogging for a community and promoting a product
Dell provides a perfect example of a corporate blog launched to not only promote a product, but serve as the voice of a community.
DigitalNomads.com focuses on life outside of the traditional office. It’s for business executives who travel and professional bloggers.
I find myself in this category as much of my time is spent in various [...]
Using social media for business
I’ve heard it before: “I understand social media and Web 2.0 but I don’t believe it can actually help me get business.”
I disagree.
I do counsel clients that despite what they do by way of advertising and marketing, it’s usually the person-to-person exchange that secures new business. It’s the word of mouth referral from a trusted [...]
Social Media: Demonstrating Value and Understanding the Best Tools
Title: Social Media: Demonstrating Value and Understanding the Best Tools
Date: Sept. 16, 2008
Time: Noon to 1 p.m.
Place: Spaghetti Mama’s (75 East 9400 South, Sandy)
Description: a presentation for IABC Utah
Pete Codella, APR is a business communication consultant.
