Posted in Events on August 28, 2008
Title: What is social media and why should I care? Date: September 30, 2008 Time: 8:30 to 9:30 a.m. Place: Corporate Center at Rainbow and I-95 500 Corporate Center – 3rd Floor Conference Room 500 No. Rainbow Blvd., Las Vegas, NV 89107 Description: a presentation sponsored by the Las Vegas BYU Management Society and hosted [...]
Posted in Advice on August 27, 2008
One of the most common reasons I hear from corporate communicators for not participating in social media is the loss of control. This is an especially scary proposition for legal counselors. To this concern I say: sacrifice control for visibility. The Internet has grown into an excellent two-way communication vehicle. A company in control of [...]
Posted in Case Studies on August 20, 2008
Dell provides a perfect example of a corporate blog launched to not only promote a product, but serve as the voice of a community. DigitalNomads.com focuses on life outside of the traditional office. It’s for business executives who travel and professional bloggers. I find myself in this category as much of my time is spent [...]
Posted in Advice on August 16, 2008
I’ve heard it before: “I understand social media and Web 2.0 but I don’t believe it can actually help me get business.” I disagree. I do counsel clients that despite what they do by way of advertising and marketing, it’s usually the person-to-person exchange that secures new business. It’s the word of mouth referral from [...]
Posted in Events on August 11, 2008
Title: Social Media: Demonstrating Value and Understanding the Best Tools Date: Sept. 16, 2008 Time: Noon to 1 p.m. Place: Spaghetti Mama’s (75 East 9400 South, Sandy) Description: a presentation for IABC Utah
Posted in Advice on August 7, 2008
Those of us who frequently write for the Web know the importance of incorporating keywords and descriptions. If you were to look up a company in the Yellow Pages, what category would you look under? You can use that as an example for the types of keywords that should be included in a Web page, [...]
Posted in Commentary on August 6, 2008
I read an interesting article in BusinessWeek’s Aug. 11 publication. The author tested a neuroheadset that lets users control PC programs with their thoughts. The headset, which consists of 16 sensors that communicate wirelessly with a computer, allows you to think of an action which is then performed by the computer. It’s called an Epoc [...]
Posted in Case Studies, Commentary on August 4, 2008
In case you haven’t heard, ExxonMobil has become the latest company to have its brand hijacked by an overzealous blogger. Someone named Janet began blogging on Twitter claiming to represent Exxon. She said the company was getting out of the gas station business and made various off-color remarks about the Valdez oil spill incident. A [...]
Posted in Commentary on August 1, 2008
I read a fascinating story about social responsibility. The article pointed out that if Wal-Mart had a reputation like Target, its stock would be worth 8.4% more. How’s that for demonstrating return on investment (see BusinessWeek: Beyond The Green Corporation)? Perhaps the day will come when socially responsible and eco-friendly practices will boost a company’s [...]
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