Information harvesting using filtrbox

In my social media presentations I recommend people at least monitor what is being said about them, their company, people, products and services, through Google Alerts.
Google Alerts is a free service that emails you when it finds information online that corresponds to your search terms.
I recently learned about a new tool called filtrbox that does [...]

Grade your Twitter site using Twitter Grader

I discovered a cool tool to measure the power of a Twitter site. It’s appropriately called TwitterGrader.
It provides a percentile score (based on 100) based on the following factors:

Number of Twitter followers
Power of this network of followers
Pace of your updates
Completeness of your profile
And a few other undisclosed factors

If you’re curious to see how you measure [...]

Mobile marketing service provider HipCricket

I received a call this morning requesting information on companies that provide text messaging, or SMS services.
One such provider, and a company I recommend, is HipCricket. Check out their mobile marketing solutions for broadcasters and brands.

Facebook metrics

Yesterday in my social media presentation for IABC Utah we discussed the pros and cons of marketing to Facebook users.
Today I found this resource: Techno//Marketer
Matt Dickman, vice president, digital marketing at Fleishman-Hillard in Cleveland, Ohio, has created a marketer’s guide to understanding the population of Facebook and posted it on her personal blog, Techno//Marketer. The [...]

Internet monitoring and measurement tools

I use a handout frequently that outlines different Internet monitoring and measurement tools. Some are free, and some aren’t.
Here’s the list of tools included on the handout for your reference:
Measurement Tools
Alexa
Andiamo
Blogpulse
BoardTracker
Compete
CustomScoop
CyberAlert
Delicious
Digg
FeedBurner
Google Alerts
Google Analytics
IceRocket
Measure Map
Technorati
Tweeterboard
VibeMetrix (added 9/17)
Wikiscanner
Xinu
YouTube
ZoomInfo
Search
Google
MSN
Yahoo

Corporate employee directory first type of social media site

Perhaps you haven’t thought of it this way, but the corporate intranets that were developed to include an employee directory, complete with photos and more background information than you’d find in a straightforward contact list, were some of the first online social media sites.
Here’s a link to Mark Gallagher’s presentation of an employee directory, an [...]

TSA site provides good comment moderation policy

You’ve got to hand it to any government entity that’s willing to lay it all out there in the blogosphere. It seems so open and forthright, so . . . un-government-like.
I have been impressed by the U.S. Transportation Security Administration’s blog titled Evolution of Security. It’s not fancy and beautiful to look at, but the [...]

Enterprise text messaging with Yammer

A new service that works like Twitter was introduced this month. It’s called Yammer and it’s so cool.
If I worked for a company like GE, like my father, I could enroll in Yammer with my @research.ge.com email address and immediately be connected to everyone else with the same email domain.
Yammer will tell you to “join [...]

Marketing through social media tools

I recently found this fairly comprehensive list of companies using social media for marketing purposes. It’s by Peter Kim and kudos to him for the time it must have taken to put it together.
A List of Social Media Marketing Examples

Wholesale communication – a working title

I recently added adjunct professor to my list of titles. I’m the instructor for the UNLV Division of Educational Outreach course titled Fundamentals of Public Relations. It’s one of the required classes to receive the Division’s Certificate in Public Relations Skills.
This year I’m adding another title to my list: that of author. This summer I [...]