Archive for September, 2008
Information harvesting using filtrbox
In my social media presentations I recommend people at least monitor what is being said about them, their company, people, products and services, through Google Alerts.
Google Alerts is a free service that emails you when it finds information online that corresponds to your search terms.
I recently learned about a new tool called filtrbox that does [...]
Grade your Twitter site using Twitter Grader
I discovered a cool tool to measure the power of a Twitter site. It’s appropriately called TwitterGrader.
It provides a percentile score (based on 100) based on the following factors:
Number of Twitter followers
Power of this network of followers
Pace of your updates
Completeness of your profile
And a few other undisclosed factors
If you’re curious to see how you measure [...]
Mobile marketing service provider HipCricket
I received a call this morning requesting information on companies that provide text messaging, or SMS services.
One such provider, and a company I recommend, is HipCricket. Check out their mobile marketing solutions for broadcasters and brands.
Facebook metrics
Yesterday in my social media presentation for IABC Utah we discussed the pros and cons of marketing to Facebook users.
Today I found this resource: Techno//Marketer
Matt Dickman, vice president, digital marketing at Fleishman-Hillard in Cleveland, Ohio, has created a marketer’s guide to understanding the population of Facebook and posted it on her personal blog, Techno//Marketer. The [...]
Internet monitoring and measurement tools
I use a handout frequently that outlines different Internet monitoring and measurement tools. Some are free, and some aren’t.
Here’s the list of tools included on the handout for your reference:
Measurement Tools
Alexa
Andiamo
Blogpulse
BoardTracker
Compete
CustomScoop
CyberAlert
Delicious
Digg
FeedBurner
Google Alerts
Google Analytics
IceRocket
Measure Map
Technorati
Tweeterboard
VibeMetrix (added 9/17)
Wikiscanner
Xinu
YouTube
ZoomInfo
Search
Google
MSN
Yahoo
Pete Codella, APR is a business communication consultant.
