Posted in Information on September 4, 2008
I have developed this list of key public relations audiences over the years and am posting it here for reference. I’m sure it’s not comprehensive and welcome any comments or feedback. Key Publics Employee Management Salaried Hourly Union members Prospective employees Retirees Families Community Where employees live Plant locations Neighborhood coalitions Chambers of commerce Community [...]
Posted in Commentary on September 3, 2008
The Web is abuzz with reviews of Google Chrome, the new Web browser by the company I think will overtake Microsoft, Apple and Yahoo as it captures complete U.S. Web dominance. One of the features of Chrome is the omnibox. It smartly combines the URL box with the search box, making them one in the [...]
Posted in Case Studies on September 3, 2008
When preparing strategic plans for clients, we always include the media and employees in the mix of key audiences. Why? From a public relations perspective, these are two must-haves. Of course the media will be key if securing articles in the media is one of the campaign goals. And for any company, employees, of necessity, [...]
Posted in Case Studies on September 3, 2008
I’d like to give kudos to the public relations brains behind Jif peanut butter’s most creative sandwich contest. What a great way to involve consumers in your brand. Each year for the past six years Jif has sponsored the Jif Most Creative Peanut Butter Sandwich Contest. The grand prize is a $25,000 scholarship fund with [...]
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