Posted in Advice on October 23, 2008
If you’ve got a product or corporate Web site and want to know how it stacks up against a competitor, you should visit AttentionMeter. The site uses data from Alexa, Compete and Technorati to compare statistics for unique visitors, site rank, site visits, average stay and pages per visit. It’s a very handy tool if you [...]
Posted in Advice on October 8, 2008
Any public relations practitioner worth his or her salt knows the importance of setting a benchmark at the outset of a communications campaign. The benchmark is where you are now, then your objectives and goals set the course for where you want to be. There’s no way to set a benchmark without doing some amount [...]
Posted in Research on October 4, 2008
I’ve got a backlog of blog post ideas and most of them have to do with useful tools for public relations practitioners. This research tool is no exception. I was introduced to this resource by HARO (see my earlier post). Scherer Cybrarian Services provides information, data and statistics. They maintain a very helpful research blog and [...]
Posted in Advice on October 4, 2008
All you public relations practitioners out there… If you have stories to pitch, If you represent clients that want to be included in the media (any kind of media), If you want to stay up on your game and participate in the discussion… I highly recommend a service by Peter Shankman called Help A Reporter [...]
Posted in Information on October 3, 2008
Are you familiar with the Edelman Trust Barometer? Each year the company conducts a survey to measure how much people trust companies and organizations. For the first time, this year’s study breaks the data into two different age groups: 25-34 year olds and 35-64 year olds. The report’s key findings are a good read if [...]
Posted in Advice on October 1, 2008
There’s a good article on Marketing VOX today about differentiators between the Facebook Group and Fan pages. The pages can serve as a social networking page for companies, which fits-in with the Web 2.0 strategy I share in social media presentations: that a company’s Web site cannot be its only online presence. A good strategy [...]
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