Posted in Commentary on December 19, 2008
I’m a white paper scavenger. I’m constantly on the lookout for white papers from public relations service companies. They often provide tidbits of information that are quite useful, even if their main purpose is to sell a product or service. This week I enjoyed reading what Vocus had to say about integrating marketing and public [...]
Posted in Information on December 17, 2008
An article today on Marketing VOX does a great job of underlining the importance of companies engaging constituencies through social media. The story, titled Consumers Pursue Personal Interaction with Brands Online, explains that according to the word of mouth marketing research study, 62% of consumers say direct and personal communication with a company’s online brand [...]
Posted in Information on December 16, 2008
As I was preparing for my seminar, How to use social media to promote your business, I realized I haven’t given the professional social networking tool, LinkedIn, much credit on my blog. There are obvious benefits to me for using LinkedIn: It’s like an online resume; it lists former and current work experience It keeps [...]
Posted in Research on December 15, 2008
I’m conducting a poll on LinkedIn. I’d like to hear from my blog readers and LinkedIn users how much they use social media for business. If you’d like to participate, click here.
Posted in Information on December 11, 2008
Have you heard of David Allen, one of the leading thought leaders on personal productivity? He was featured recently in a Costco publication and I really liked what he had to say. Check out his website here, or his RSS feed here.
Posted in Commentary on December 9, 2008
I read a thought-provoking article by Jeremiah Owyang today titled “How Companies Respond to the Risks of Personal Brands.” I recommend reading his thoughts and the comments posted on his blog on this topic. It’s inevitable in this time — when corporations are forced to cut their workforce to stay profitable, and when individuals are [...]
Posted in Information on December 5, 2008
Social media is here to stay. People are talking about products, brands and experiences. All corporate communicators should be monitoring the social media space by now. If you’re not, and you need a good starting point, check out this article that lists 8 essential free social media monitoring tools.
Posted in Information on December 5, 2008
This week the Wall Street Journal published a good basic overview of Twitter. The service is called microblogging because it’s like blogging, but it’s based on the mobile platform of text messaging, or SMS. It’s a microblog because it’s limited to 140 characters. If you’re new to Twitter, or you’ve got a client or someone [...]
Posted in Case Studies on December 3, 2008
Some may struggle accepting the business development application claimed by many Twitter users. Jim Connolly is someone I ‘follow’ on Twitter, or as he says, we’re ‘Twitter associates.’ His post last week about using Twitter to build your business network is excellent. If you’re interested in Twitter best practices, I recommend you visit: How I [...]
Posted in Information on December 3, 2008
I was recently introduced to VisualCV.com. The service allows you to create an online resume that includes all sorts of multimedia. It’s not intended just for job searching, but also for representing yourself professionally and building your business. Using a service like VisualCV helps raise your profile. It’s part of a strategic Web presence where [...]
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