Archive | February, 2009

Twitter platforms

Just a quick post because it’s the weekend and I’m taking off. But this list of five twitter applications is worth checking out. It’s on Lost in Technology and is titled 5 Great Alternatives to the Twitter Interface.

7 steps to free Internet monitoring

Title: 7 steps to free Internet monitoring: learn what’s being said about your business and industry online — A presentation for members and friends of the BYU Management Society Las Vegas Chapter Date: Tuesday, March 10, 2009 Time: 9:30 to 11 a.m. Place: Jury Assembly Hall on the first floor of the Lloyd George Federal [...]

How to use social media to promote yourself and your business

Title: How to use social media to promote yourself and your business — A presentation for members and friends of the BYU Management Society Las Vegas Chapter Date: Tuesday, March 10, 2009 Time: 8 to 9 a.m. Place: Jury Assembly Hall on the first floor of the Lloyd George Federal Courthouse | 333 South Las Vegas [...]

Nike launches online community for runners

Good public relations is about engagement of key audiences. I’m always happy to see companies that get it, especially when they employ new technology in innovative ways. Check out this new site from Nike, called Nike+. It will help you train and track your progress for a run, and connect you with a whole interactive [...]

Why is PR sometimes synonymous with deceit?

Last week on NPR, during a story about changes in Sunday’s Oscar Awards due to the economy, the interviewer asked: “Is Hollywood really broke, or is it just PR?” It seems lately I have heard many folks refer to deceitful, misleading, even dishonest statements or practices as “good PR.” Why is that? The code of [...]

Verizon customer service can do better

This week I got the new BlackBerry Storm. My bulky Palm Treo, I think, has served its purpose and it’s time to move on. Mostly because my Outlook and sync keeps causing me stress and I’m just tired of Outlook, and partly because the Storm is just so cool! In case you’re wondering, I’ve traded [...]

Control your Google search results

I’ve been preaching Google search IS your new home page for at least a year now. There’s an article published on Mashable today that does an excellent job of outlining how you go about controlling Google search results. And let’s face it, if you control Google search results, you can comfortably know search results on [...]

There’s no such thing as off the record

I was at an event recently where an experienced public relations professional commented that he hoped a morning conversation with a television reporter would remain private until a 1 p.m. press conference. It’s a nice thought, just not very realistic. My rule of thumb is to approach things as if our roles—public relations and journalist—were [...]

Internet safety: who should be your friend online?

I was included yesterday in a report for Salt Lake City’s KSL radio about being careful when accepting social network friend requests. The reporter had a friend who thought she was talking with an old high school boyfriend on Facebook, then learned her old boyfriend actually wasn’t on Facebook and she was being duped. The [...]

Digital video recorders provide a type for marketing pros

I’ll bet most of the readers of my blog use a digital video recording device of some kind. As I was shoveling snow this week I was thinking about my experience seeing the Super Bowl commercials. I think they’re the first commercials I’ve seen in many, many months. You see, we have a handful of [...]