Posted in Commentary on April 29, 2009
It seems like a no brainer for someone whose work is visual — like a photographer, graphic artist or architect — to use Flickr to show off their latest creations. But what if your work isn’t really visual? Well, guess what? There are visual elements to everyone’s job. Some people may care more to see [...]
Posted in Advice on April 28, 2009
I’m a follower of Jeremiah Owyang from Forrester. He provides some excellent thought leadership in the area of social media communication, which I like to call digital communication. Forrester has completed a report focused on the social media experience. Owyang’s blog post on The Future of the Social Web: In Five Eras lays out the [...]
Posted in Social Media Club on April 28, 2009
This week’s Social Media Club Question of the Week is one of the most pertinent to my online public relations practice. The club poses the question: In the era of social media, what do you do to control your brand? Remember the Skittles stunt in March when they turned their online presence over to social media [...]
Posted in Information on April 25, 2009
My good friend and accomplished agency owner, author and speaker has teamed up with the Citadel Broadcast group here in Salt Lake City to present a free workshop titled: How to Expand in a Contracting Economy. If you can arrange to be there, I highly recommend it. Date: Wednesday, May 6, 2009 Time: 8:30 to [...]
Posted in Commentary on April 24, 2009
I was one of the presenters at the 2009 Social Media for Communicators conference in Las Vegas presented by Ragan Communications and PRSA. Here’s a video interview with me, Pete Codella, talking about the benefits and uses of an online newsroom. And here’s an article on the same topic that accompanies the video: Create an [...]
Posted in Advice on April 24, 2009
Yesterday I attended a seminar by the local PRSA and IABC chapters (I’m a member of both). Although the programming was about surviving in these difficult times, nearly all of the discussion focused on using social media to communicate. It surprised me to hear so many questions about social media’s validity as a public relations [...]
Posted in Commentary on April 22, 2009
As my Facebook friends know, much to their chagrin, I’m fond of using Twitter to take notes during online webinars. While it may broadcast my quick note taking thoughts to all my networks through my FriendFeed, it also nicely takes care of a few other things. Here are some advantages I see to using Twitter [...]
Posted in Events on April 21, 2009
A presentation for the Greater Salt Lake Chapter of the Public Relations Society of America. Title: ur msg in 140 characters or less: How Social Media Has Changed Your Job Date: May 13, 2009 Time: Noon to 1 p.m. Place: Squatter’s at 147 West Broadway, SLC, UT 84101 RSVP: online at slcprsa.org Streaming live: if you [...]
Posted in Commentary on April 17, 2009
Perhaps you’ve heard about the Battle of the Tweeters that’s been heating up this week and finally came to a head today? History was made today! The first Twitter user to exceed one million followers is actor Ashton Kutcher (@aplusk). He was in a tight race with CNN (@cnnbrk) and ultimately, the celebrity pulled it [...]
Posted in Events on April 17, 2009
This webinar presentation is part of the University of California, Irvine Extension university-level professional development curriculum. Pete Codella will be teaching an online course for UC Irvine, Using Social Media as a Tool for Public Relations, beginning next year. Title: Public Relations Education Planning Session Date: May 20, 2009 Time: 12:30 to 1:30 p.m. Place: [...]
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