Archive | January, 2010

Leading through Innovation: Defining a Social Media Strategy

Leading through Innovation: Defining a Social Media Strategy

A presentation for the 9th Annual Utah Rural Business Conference hosted by Senator Bob Bennett and the Utah Rural Development Council. The development of social media has helped millions of people better connect with friends and acquaintances. Many businesses now recognize the power of such a medium in communicating with constituencies. Join Pete Codella of [...]

Using Google services helps with search placement

Using Google services helps with search placement

Perhaps the title of this article should be: Do you agree that using Google services helps your website’s search placement? Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that [...]

Using social media for business marketing

Using social media for business marketing

A brown bag lunchtime presentation for members and friends of ChamberWest, the chamber of commerce serving West Valley City, Taylorsville and Kearns, Utah. You’ve heard the buzz about social media. You’re probably already on Facebook, and maybe you’re using Twitter. But you’re still asking yourself, “How can I utilize social media tools to help my [...]

Forecast for jobs in public relations

Forecast for jobs in public relations

The U.S. Bureau of Labor Statistics has reported that the employment of public relations practitioners is expected to grow by approximately 18 percent through the decade ranging from 2006 to 2016, faster than average for all occupations. CareerCast.com’s 2010 Jobs Rated report ranks the practice of public relations 79th and provides this career summary: If [...]

Convergence is the social media watchcry in 2010

Convergence is the social media watchcry in 2010

Last month I blogged about some predictions for 2010. My first prediction was for convergence of social media tools and technologies. I’m excited to read today that Seesmic has acquired Ping.fm (see the announcement on Mashable). Although I’m a fan of TweetDeck, which competes with Seesmic as a Twitter client, if Seesmic will give me [...]