Facebook metrics

Yesterday in my social media presentation for IABC Utah we discussed the pros and cons of marketing to Facebook users.

Today I found this resource: Techno//Marketer

Matt Dickman, vice president, digital marketing at Fleishman-Hillard in Cleveland, Ohio, has created a marketer’s guide to understanding the population of Facebook and posted it on her personal blog, Techno//Marketer. The guide will be released in several e-book volumes. I glanced through the first e-book and highly recommend it to anyone considering marketing on Facebook.

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