Online ad spending
Posted in Commentary on June 24, 2008
I read an interesting article from MarketingVOX today about the incredible potential in online ad revenue that targets consumers based on behavior.
The report noted that this past year’s spend on behavioral targeting was $775 million and that by 2012 it will increase to $4.4 billion.
And guess what’s driving the increase? Online video.
I find that trend to be reoccurring in everything I read about social media — with technological advancement marching forward and the relative ease of producing video for the internet, the major driver seems to be combining audio and video.
First we had websites. Then podcasts were the rage. Now it’s time for video.
Mark my words: companies and organizations that learn to harness the power of video for the internet will find greater market share and stronger relationships among key publics.
You’ll have to become savvier when it comes to distributing your key messages, including utilizing the latest in online video and incorporating social media tools so it can become viral (promoted by those you’re trying to reach).
