Forecast for jobs in public relations

Forecast for jobs in public relations

The U.S. Bureau of Labor Statistics has reported that the employment of public relations practitioners is expected to grow by approximately 18 percent through the decade ranging from 2006 to 2016, faster than average for all occupations.
CareerCast.com’s 2010 Jobs Rated report ranks the practice of public relations 79th and provides this career summary:
If you’re the [...]

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Convergence is the social media watchcry in 2010

Convergence is the social media watchcry in 2010

Last month I blogged about some predictions for 2010. My first prediction was for convergence of social media tools and technologies.
I’m excited to read today that Seesmic has acquired Ping.fm (see the announcement on Mashable).

Although I’m a fan of TweetDeck, which competes with Seesmic as a Twitter client, if Seesmic will give me the ability [...]

Social Media Marketing: Is it hype or is it ripe?

Social Media Marketing: Is it hype or is it ripe?

A panel discussion for the Utah Society of Fund Raisers at the organization’s January luncheon.
Details
Date: January 27, 2010
Time: 12 to 1:30 p.m.
Place: Little America Hotel
RSVP: USFR.org
Description
I’m one of the panelists at this social media marketing themed luncheon.
Our discussion will be geared toward how nonprofit organizations can utilize social media tools to compliment communication goals and [...]

Why you should use FeedBurner’s new Socialize tool

Why you should use FeedBurner’s new Socialize tool

I’m a big proponent of Google services. Any time you can give your site Google juice, it’s a good, healthy thing.
Recently FeedBurner, a Google service, announced the addition of a tool called Socialize.
FeedBurner Socialize automatically publishes your content to the social Web, in particular, Twitter.
I’m also a big proponent of efficiency and automating publishing when [...]

How to receive notifications when someone posts to your Facebook fan page

How to receive notifications when someone posts to your Facebook fan page

Today during my Ragan PR Daily webinar (#ragan17) the question was raised:
How can we receive an email notification when someone posts a comment on our Facebook fan page?
I thought there was a setting where you edit the fan page for notifications, but, upon further research, it appears there is not.
Despite repeated requests from within the [...]

3 predictions for 2010

3 predictions for 2010

What’s the next Twitter?
The traditional media’s social media darling of 2009 has to be Twitter. Sure, Facebook has seen staggering growth in adoption this year, but so has Twitter.
And until this year, many people were still debating the usefulness of a publicly available and searchable type of global instant messaging conversation (that’s my definition of [...]

17 social media tools to help communicators save time and money

17 social media tools to help communicators save time and money

Pete Codella joins the ranks of David Pogue and Brian Solis as he becomes the second presenter for Ragan’s PR Daily webinar series. Pogue and Solis presented the first ever PR Daily webinar in November. Codella presents for Ragan Communications on Dec. 15.
Details
Date: December 15, 2009
Time: 2 to 3:15 p.m. (Central)
Place: This is a webinar [...]

Is social media a fad?

Is social media a fad?

Here’s another informational and motivational video from Socialnomics author, Erik Qualman.
This YouTube video makes the case for the quick proliferation and adoption of new media.

Social media ROI courtesy of Erik Qualman

Social media ROI courtesy of Erik Qualman

Can companies use social media to gain a competitive advantage?
Are there best practice case studies that show how some are succeeding at engagement, and ultimately sales, through social media?
Thanks to Socialnomics author Erik Qualman, this YouTube video showcases several social media return on investment examples and some effective social media strategies.

2009 Golden Spike Awards

2009 Golden Spike Awards

Yesterday I attended the 2009 Golden Spike Awards presented by the Greater Salt Lake Chapter of the Public Relations Society of America and the Utah Chapter of the International Association of Business Communicators.
I like how those two organizations partner here in Salt Lake to produce this annual awards program. It makes for good economies of [...]