LinkedIn Poll: How much do you use social media for business
I’m conducting a poll on LinkedIn.
I’d like to hear from my blog readers and LinkedIn users how much they use social media for business.
If you’d like to participate, click here.
Getting things done with David Allen
Have you heard of David Allen, one of the leading thought leaders on personal productivity?
He was featured recently in a Costco publication and I really liked what he had to say.
Check out his website here, or his RSS feed here.
Personal versus corporate brands
I read a thought-provoking article by Jeremiah Owyang today titled “How Companies Respond to the Risks of Personal Brands.”
I recommend reading his thoughts and the comments posted on his blog on this topic.
It’s inevitable in this time — when corporations are forced to cut their workforce to stay profitable, and when individuals are seeking the best employment opportunities — that those individuals will have their own unique brand.
Traditionally this brand extended to those who interacted with and knew the individual. It was more of an industry and/or geographic awareness of the person.
Today, with social media tools, the individual has at his or her fingertips everything large corporations have typically paid for, which when you boil it down is publicity.
An individual can build a brand using social media in the same way corporations have built brands using advertising, marketing and public relations skill sets.
It will be an interesting challenge for companies to manage employees and their individual reputations so as not to have the employee’s brand outshine the company’s.
I suspect we’ll see almost as many approaches to this dilemma as there are companies.
Essential social media monitoring tools
Social media is here to stay. People are talking about products, brands and experiences.
All corporate communicators should be monitoring the social media space by now.
If you’re not, and you need a good starting point, check out this article that lists 8 essential free social media monitoring tools.
An introduction to Twitter
This week the Wall Street Journal published a good basic overview of Twitter.
The service is called microblogging because it’s like blogging, but it’s based on the mobile platform of text messaging, or SMS. It’s a microblog because it’s limited to 140 characters.
If you’re new to Twitter, or you’ve got a client or someone else asking you about it, the WSJ article is helpful. It includes definitions, explanations and reasons to use Twitter for personal or business purposes.
Follow me on Twitter @codella.
Pete Codella, APR is a business communication consultant.
