Sacrifice control for visibility
Posted in Advice on August 27, 2008
One of the most common reasons I hear from corporate communicators for not participating in social media is the loss of control. This is an especially scary proposition for legal counselors.
To this concern I say: sacrifice control for visibility.
The Internet has grown into an excellent two-way communication vehicle. A company in control of its message should have little problem transitioning to utilizing social media tools to share its message in new ways.
Sure, once you’re out there you may hear some honest criticisms. You may even be the target for some undeserved negativity.
It’ll be up to you to determine if and how you respond. I agree with the thinking that you should respond in the same manner in which you were criticized.
If a blogger calls attention to something, respond through comments on that blog post and by posting your position on your own blog. You get the picture.
I believe social media is still underutilized by companies and communicators. There are a number of well-established companies that do not yet own their own company name or brands on social media sites. Check out this blog post by social media practitioner and blogger Rodney Rumford: 33 Brands That Suck on Twitter.
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