Social Media: Past, Present and Future

A presentation for the University of Utah Professional Education course, Social Networking for Nonprofits & For-Profits (PROED 544), at the Murray Campus.

Pete Codella, APR will be a guest presenter during the day-long class.

In his 60-minute presentation focusing on social media, Codella will review how we got to where we are now, what today’s best social media tools are, and what the future of social media holds.

Attendees will gain an understanding of social media as a platform for personal and business communication, and a working knowledge of how to engage with others — including listening to conversations — using various social media tools and services.

Title: Social Media: Past, Present and Future

Date: August 5, 2009

Time: 9:45 a.m.

Place: Murray Campus at 5282 Commerce Dr., Salt Lake City, UT 84107 (map it)

Cost: $189

Instructor: my friend and Social Media Club of Salt Lake City cohort, Brian Seethaler, director of Redirect Community

RSVP: contact University of Utah Professional Education at 801.585.1780

Complete Course Description

Facebook, Ning, Twitter, Flickr, YouTube, Constant Contact, Text Messaging, iPhone Apps . . . the list grows every day, and so does the number of people who are migrating to new technology platforms for social networking, communicating, and keeping in touch. This class gives you a concise review of the current social networking landscape, offers a number of simple tools you can use to keep up with your constantly moving constituent groups and their social relationship platforms, and provides compelling case study examples of how you can use new technology and social networks to create meaningful increases in stakeholder, community and financial support. Learn where to start, why you need to be present in the new social networking world, and how to maximize your efforts for the long-term benefit of your organization. Go beyond why you should and discover how you can. Newcomers and seasoned experts will benefit from new insights and strategies for promoting your organization.

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1. Using Social Media Effectively and Legally in the Healthcare Industry
2. Smart Media 2009 | Utah’s Video, Audio and Social Media Training Event
3. Social Media and the Arts: Why and How it Should Work for You
4. How the Social Media Club of Salt Lake City was launched using social media
5. Utah Public Relations Conference: Social Media and Search Marketing