Social media ROI courtesy of Erik Qualman

Can companies use social media to gain a competitive advantage?

Are there best practice case studies that show how some are succeeding at engagement, and ultimately sales, through social media?

Thanks to Socialnomics author Erik Qualman, this YouTube video showcases several social media return on investment examples and some effective social media strategies.

Related posts:

1. Measuring the impact of communication and social media
2. Social Media: Demonstrating Value and Understanding the Best Tools