Is social media a fad?

Is social media a fad?

Here’s another informational and motivational video from Socialnomics author, Erik Qualman. This YouTube video (updated May 5, 2010) makes the case for the quick proliferation and adoption of new media.

Social media ROI courtesy of Erik Qualman

Social media ROI courtesy of Erik Qualman

Can companies use social media to gain a competitive advantage? Are there best practice case studies that show how some are succeeding at engagement, and ultimately sales, through social media? Thanks to Socialnomics author Erik Qualman, this YouTube video showcases several social media return on investment examples and some effective social media strategies.