The power of PR

I’m a white paper scavenger. I’m constantly on the lookout for white papers from public relations service companies. They often provide tidbits of information that are quite useful, even if their main purpose is to sell a product or service.

This week I enjoyed reading what Vocus had to say about integrating marketing and public relations efforts to achieve search engine optimization success. This topic nearly sums up the entire content of this blog.

I really liked what they said about the potential of PR:

“With so many eyes on the Internet every day looking for information, public relations can help you leverage that power to directly reach your potential buyers. The effect of a successful PR campaign on the company can be seen in the impact on both awareness and sales. The right PR campaign results not only in publicity for the company but also supports all the organization’s marketing efforts to drive potential buyers back to your website and create new sales opportunities.

“Proper SEO techniques can turn your press releases into a cost-effective solution to drive traffic to your website and increase revenue.”

Thank you, Vocus. You’re right on!