ur msg in 140 characters or less: How Social Media Has Changed Your Job
Posted in Events on April 21, 2009
A presentation for the Greater Salt Lake Chapter of the Public Relations Society of America.
Title: ur msg in 140 characters or less: How Social Media Has Changed Your Job
Date: May 13, 2009
Time: Noon to 1 p.m.
Place: Squatter’s at 147 West Broadway, SLC, UT 84101
RSVP: online at slcprsa.org
Streaming live: if you can’t make it to lunch, visit Pete Codella’s Ustream.tv channel at the scheduled time to participate online
Twitter tag: #slcprsa
Description
Fast Facts
- First person with more than one million Twitter followers: Ashton Kutcher on April 17, 2009 (CNN placed a close second and Oprah announced the winner as she joined the Twittersphere)
- Average amount of social network ‘friends’ you never met face-to-face: 30% (source: eMarketer from an OTX Research survey)
- Strictly by the numbers, the world’s fifth largest country: Facebook, with 200 million citizens (milestone reached April 8, 2009)
Times Have Changed
New technology provides almost innumerable ways to communicate.
How do today’s public relations practitioners — who should be champions of communication — work to ensure they both understand and can effectively use all the new tools?
Join Pete Codella, APR — president and founder of Codella Marketing and NewsCactus, and program director for the Social Media Club of Salt Lake City — for a discussion on why and how public relations professionals should take the lead on social media strategies and tactics.
Learn about the importance of utilizing social media to listen and understand before you plan and implement communication strategies. Find out what tools work best for specific scenarios.
Hear about examples of social media engagement gone awry and used effectively.
Glean the knowledge (AKA, the power) to make the case for utilization of social media within your organization.
Understand why use of the Internet Press (today’s Gutenberg Press) is paramount to effective communication success.
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[...] Pete Codella | PR & Social Media added an interesting post on ur msg in 140 characters or less: How Social Media has Changed Your JobHere’s a small excerptA presentation for the Greater Salt Lake Chapter of the Public Relations Society of America. Title: ur msg in 140 characters or less: How Social Media has Changed Your Job Date: May 13, 2009 Time: Noon to 1 p.m. Location and RSVP information coming soon Description Fast Facts First person with more than one million Twitter followers: Ashton Kutcher on April 17, 2009 (CNN placed a close second and Oprah announced the winner as she joined the Twittersphere). Average amo [...]