Using Social Media Effectively and Legally in the Healthcare Industry

A presentation for Utah’s Society for Healthcare Communication and Marketing Professionals.

Title: Using Social Media Effectively and Legally in the Healthcare Industry

Date: June 17, 2009

Time: Noon to 1 p.m.

Place: ARUP Laboratories, University of Utah Research Park (500 Chipeta Way, SLC)

RSVP: Free for USHCAM members; $15 for non-members. To register, contact Jill Vicory at 801.486.9915 or jill [at] uha-utah.org by Monday, June 15.

Description

Join Pete Codella, APR — president and founder of Codella Marketing and NewsCactus, and program director for the Social Media Club of Salt Lake City — for a discussion on how healthcare communication and marketing professionals can utilize social media strategies and tactics.

Codella will present best and worst practices, discuss strategy and review specific tools appropriate for the regulated healthcare industry.

• Learn how to listen and understand what’s being said on social media channels before you plan and implement communication strategies.
• Find out what tools work best for specific healthcare scenarios.
• See how other healthcare organizations are utilizing social media tools.
• Leave with specific recommendations for expanding your communication reach through social media.

Related posts:

1. ur msg in 140 characters or less: How Social Media Has Changed Your Job
2. Social Media: Demonstrating Value and Understanding the Best Tools
3. Social Media and the Arts: Why and How it Should Work for You
4. Social Media Club Question of the Week – March 15
5. Utah Public Relations Conference: Social Media and Search Marketing