Using Social Media Effectively and Legally in the Healthcare Industry
Posted in Events on May 22, 2009
A presentation for Utah’s Society for Healthcare Communication and Marketing Professionals.
Title: Using Social Media Effectively and Legally in the Healthcare Industry
Date: June 17, 2009
Time: Noon to 1 p.m.
Place: ARUP Laboratories, University of Utah Research Park (500 Chipeta Way, SLC)
RSVP: Free for USHCAM members; $15 for non-members. To register, contact Jill Vicory at 801.486.9915 or jill [at] uha-utah.org by Monday, June 15.
Description
Join Pete Codella, APR — president and founder of Codella Marketing and NewsCactus, and program director for the Social Media Club of Salt Lake City — for a discussion on how healthcare communication and marketing professionals can utilize social media strategies and tactics.
Codella will present best and worst practices, discuss strategy and review specific tools appropriate for the regulated healthcare industry.
- Learn how to listen and understand what’s being said on social media channels before you plan and implement communication strategies.
- Find out what tools work best for specific healthcare scenarios.
- See how other healthcare organizations are utilizing social media tools.
- Leave with specific recommendations for expanding your communication reach through social media.
Hello – This is a topic of great interest to us. Would there would be an opportunity for us to attend? Is attendance by invitation and registration and if so, could we be included?