Using social media for business

I’ve heard it before: “I understand social media and Web 2.0 but I don’t believe it can actually help me get business.”

I disagree.

I do counsel clients that despite what they do by way of advertising and marketing, it’s usually the person-to-person exchange that secures new business. It’s the word of mouth referral from a trusted friend or the business lunch that’s most effective.

But in our day and time, people are accustomed to virtual business. And people are more familiar with social media tools and how to use them to promote brands and products.

A colleague recently forwarded a terrific article in the Washington Post about a realtor who gets new clients because of his blog. The prospective home buyer read his blog and just knew he would be the perfect realtor for her family.

The person-to-person exchange in this instance was replaced by a virtual presentation of the realtors expertise and experience.

My advice is to get used to the idea that social media is here to stay. Learn the landscape so you can make educated decisions as to which vehicle is best for your particular needs.

Then dive in with a plan not only for implementation, but also for measurement. After all, what good is a road map if you don’t know where you are and where you want to end up?