Utah Public Relations Conference: Social Media and Search Marketing

A presentation for the Utah PR Position to Win Conference 2009 presented by the Utah State University Public Relations Student Society of America.

Title: Social Media and Search Marketing

Date: April 13, 2009

Time: 2:30 p.m.

Place: Eccles Conference Center, USU campus

RSVP: Contact Leisa Black at leisa.black [at] usu.edu or call Jake Neeley at 435-770-3159

Description: A discussion of how social media has changed the role of public relations practitioners, what’s now expected and what every PR practitioner should know.

We’ll talk about the new rules of marketing and public relations, an effective inbound marketing strategy, as well as touch on the various pieces of the current social media puzzle — which seem to change almost weekly.

Call it search engine optimization, search engine marketing or inbound marketing, securing top search placement is now paramount to any successful communication campaign. You’ll learn how to utilize online tools — many of them free social media tools — to help secure effective search placement.

Download the event flier (844kb pdf).

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