Why PR professionals should participate in social media
Posted in Advice on July 28, 2009
Cision recently published a white paper on Web 3.0 in which it reports:
Establishing a strong, authentic presence of your own on social media sites, blogs, micro-blogging services and traditional web sites will make it easy for the media to get to know you and make that critical initial decision to engage.
This is a philosophy I have believed in and practiced for a couple of years.
It never ceases to amaze me how many so-called social media consultants there are who don’t blog, use Twitter or manage Facebook pages.
How can you claim to be an effective consultant if you don’t have a foundation of personal experience from which to draw?
Also, one additional thought . . .
Web 1.0, 2.0, 3.0
When will it stop?
I suspect there will always be some fun new name or classification for technological advancement. Today it’s Web 2.0. Tomorrow it’s Web 3.0.
The real question is how will public relations professionals utilize new digital tools of communication to further their work? Will public relations professionals lead the charge or be behind the curve when it comes to embracing digital channels of communication? And what are the pros and cons of embracing digital media?
In my estimation, no other profession is poised to lead and benefit as much as that of public relations practitioners.
Pete,
I totally agree that everyone in the PR industry should practice what they preach when it comes to social networking. If someone claims to be a social media consultant you better be able to Google their name and find them on the first page of results. Otherwise, look elsewhere for someone with real experience.
Also, I too am tired of the “2.0″ cliches. When will it end?
-Nick